๐Ÿ’– GFP ๐Ÿ’–

Natalie Bolton
4 min readMar 10, 2021

๐Ÿ’–๐Ÿ’–๐Ÿ’–

If you look up into the windows of 808 commonwealth ave this Wednesday morning you will notice three hearts shining down on Boston University and its busy highway of a campus. Situated in these pixelated heart glyphs are the letters G, F, & P, which stand for โœจGuiltyโœจ Free โœจPleasuresโœจ.

808 Commonwealth Ave, Boston, MA (picture to be replaced with daytime pic!)

๐ŸŒธ๐ŸŒธ๐ŸŒธ๐ŸŒผ๐ŸŒผ๐ŸŒผ๐ŸŒผ๐ŸŒท๐ŸŒท๐ŸŒท๐Ÿ’๐Ÿ’๐Ÿ’๐ŸŒธ๐ŸŒธ๐ŸŒธ๐ŸŒผ๐ŸŒผ๐ŸŒผ๐ŸŒผ๐ŸŒท๐ŸŒท๐ŸŒท๐Ÿ’๐Ÿ’๐Ÿ’๐ŸŒธ๐ŸŒธ๐ŸŒธ๐ŸŒผ๐ŸŒผ๐ŸŒผ๐ŸŒผ๐ŸŒท๐ŸŒท๐ŸŒท๐Ÿ’๐Ÿ’๐Ÿ’๐ŸŒธ๐ŸŒธ๐ŸŒธ๐ŸŒผ๐ŸŒผ๐ŸŒผ๐ŸŒผ๐ŸŒท๐ŸŒท๐ŸŒท๐Ÿ’๐Ÿ’๐Ÿ’๐ŸŒธ๐ŸŒธ๐ŸŒธ๐ŸŒผ๐ŸŒผ๐ŸŒผ๐ŸŒผ๐ŸŒท

Pablo Rochat for the New York Times

On the opposite sides of the hearts inside of room 409, the three hearts spell out Guilty Free Pleasures in a pixelated font. As you get closer to the window installation the viewer can take in pixelated images of โ€œguiltyโ€ pleasures and excerpts from a New York Timeโ€™s article titled โ€œโ€˜Guiltyโ€™ Pleasures? No Such Thing. Go forth and read that trashy novel.โ€ by Micaela Marini Higgs in 2019. I was incredibly inspired by this article while researching for my senior thesis. The essence of the op-ed states that :

โ€œWe should be free to enjoy whatever we like! And as it turns out, these so-called โ€œguiltyโ€ pleasures can actually be good for us, so long as theyโ€™re enjoyed in moderation.โ€

The story is then supported by research from Dr. Kristin Neff an associate professor in the department of Educational Psychology at the University of Texas at Austin. โ€œWhen we rest, we think weโ€™re supposed to use that time productively with problem solving,โ€ says Neff. While โ€œthat may be good for survival,โ€ Dr. Neff said, constantly running through hypothetical problems โ€œis not very good for happiness.โ€

My senior thesis revolves around the idea of embracing a hyper-feminine aesthetic in an increasingly masculine world, and I wanted this project to as well. So i opted for pink hearts for their attention grabbing potential, yet feminine & nature. I want to re-contextualize ideas that have been preconceived to be unserious in nature and turn them on their heads. In this instance I am taking the ideas of guilty pleasures through my perspective as a girl who grew up in the 2000โ€™s, and letting the audience know that, hey, itโ€™s ok to like this stuff. In fact, it might be good for you from time-to-time.

My personal โ€œguiltyโ€ (ugh) pleasures include Jersey Shore, James Cameronโ€™s Titanic, cup-o-noodles, Paris Hiltonโ€™s hit reality TV show the Simple Life, Playboyโ€™s The Girls Next door reality TV show, Ariana Grande, The Notebook, Mariah Careyโ€™s Christmas album, and more.

I chose to pixelate the images, font, and installation itself in reference to text messages on pink Razr flip phones, Myspace, and early IM-ing.

๐Ÿ‘™๐Ÿ‘™๐Ÿ‘™๐Ÿ‘—๐Ÿ‘—๐Ÿ‘—๐Ÿ‘›๐Ÿ‘›๐Ÿ‘›๐Ÿฆ‹๐Ÿฆ‹๐Ÿฆ‹๐Ÿ‘™๐Ÿ‘™๐Ÿ‘™๐Ÿ‘—๐Ÿ‘—๐Ÿ‘—๐Ÿ‘›๐Ÿ‘›๐Ÿ‘›๐Ÿฆ‹๐Ÿฆ‹๐Ÿฆ‹๐Ÿ‘™๐Ÿ‘™๐Ÿ‘™๐Ÿ‘—๐Ÿ‘—๐Ÿ‘—๐Ÿ‘›๐Ÿ‘›๐Ÿ‘›๐Ÿฆ‹๐Ÿฆ‹๐Ÿฆ‹๐Ÿ‘™๐Ÿ‘™๐Ÿ‘™๐Ÿ‘—๐Ÿ‘—๐Ÿ‘—๐Ÿ‘›๐Ÿ‘›๐Ÿ‘›๐Ÿฆ‹๐Ÿฆ‹๐Ÿฆ‹๐Ÿ‘™๐Ÿ‘™๐Ÿ‘™๐Ÿ‘—๐Ÿ‘—๐Ÿ‘—๐Ÿ‘›๐Ÿ‘›๐Ÿ‘›๐Ÿฆ‹๐Ÿฆ‹๐Ÿฆ‹

Noah and Ally from The Notebook featured on GFP

The process involved in making this was a lot of measuring, printer failure, double-sided tape, more measuring, sweat, and coffee. Not to say that I didnโ€™t have a good time.

From the beginning I found setting up my design files to be pretty satisfying. After measuring the window, I set up a grid and filled it in with 3x3 inch squares. It was a lot easier to line them up in illustrator ๐Ÿ™„ but thereโ€™s no align tool for windows (hah).

During the construction phase, I went through an x-acto blade and two (!) rolls of double sided tape. I found the most difficult part of this project to be the actual puzzle I created for myself. Once I got the โ€œGโ€ mixed up with the โ€œPโ€ I was done for, and then I had to tape the 3x3 abstracted pieces backwards without messing up. Working alone it took me 3 hours straight to install GFP, but I am very proud of my installation.

While the concept is personal to me, I hope that a passer-by will take into account the incredibly hard year they have universally had, and remember that it is important to relax and indulge in their pleasures from time-to-time.

๐Ÿฌ๐Ÿฌ๐Ÿฌ๐Ÿน๐Ÿน๐Ÿน๐ŸŒˆ๐ŸŒˆ๐ŸŒˆ๐Ÿ”ฎ๐Ÿ”ฎ๐Ÿ”ฎ๐ŸŽ€๐ŸŽ€๐ŸŽ€๐Ÿ’๐Ÿฌ๐Ÿฌ๐Ÿฌ๐Ÿน๐Ÿน๐Ÿน๐ŸŒˆ๐ŸŒˆ๐ŸŒˆ๐Ÿ”ฎ๐Ÿ”ฎ๐Ÿ”ฎ๐ŸŽ€๐ŸŽ€๐ŸŽ€๐Ÿ’๐Ÿฌ๐Ÿฌ๐Ÿฌ๐Ÿน๐Ÿน๐Ÿน๐ŸŒˆ๐ŸŒˆ๐ŸŒˆ๐Ÿ”ฎ๐Ÿ”ฎ๐Ÿ”ฎ๐ŸŽ€๐ŸŽ€๐ŸŽ€๐Ÿ’๐Ÿฌ๐Ÿฌ๐Ÿฌ๐Ÿน๐Ÿน๐Ÿน๐ŸŒˆ๐ŸŒˆ๐ŸŒˆ๐Ÿ”ฎ๐Ÿ”ฎ๐Ÿ”ฎ๐ŸŽ€๐ŸŽ€๐ŸŽ€๐Ÿ’๐Ÿฌ๐Ÿฌ๐Ÿฌ๐Ÿน๐Ÿน๐Ÿน๐ŸŒˆ๐ŸŒˆ๐ŸŒˆ๐Ÿ”ฎ๐Ÿ”ฎ๐Ÿ”ฎ๐ŸŽ€๐ŸŽ€๐ŸŽ€๐Ÿ’

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