1000 words

For our first project I was given the word “Minimize” to create a 30-second clip of. I honestly dreaded this assignment because I haven’t spent much time filming or editing, and when I have done it, it wasn’t my favorite.

A lot of different ideas came to mind for the word “minimize”, but what stuck out most to me was the literal idea of minimizing a page on a Mac computer. Although, one of my first concepts of losing weight as a form of minimizing also stuck with me. I knew both of the concepts weren’t strong enough to stand alone so I combined the ideas.

For my process we started by dressing up my friend Ken in every jacket we had between three people. He was a great sport and was sweating bullets by the end. He took off each jacket on the time lapse and then I reversed the footage for a rewind effect.

I wanted to spoof the ideas of the weight loss industry through the simple advertisement in the begining and end of the video, which also doubled as a title for the video.